The city of Bulawayo is yet to experience another epic event, a wine picnic day where the public will get to meet winemakers from across the continent. An opportunity to taste different International award-winning, African-brewed wines, gins, and beers.
Bulawayo omuhle! Once again, let's make some memories with the first-ever #ZimWineTour event, happening on the 23rd of October at Mystique Gardens. We present you an opportunity to taste up to 20 samples of International award-winning wines. #ZimWineTour21 pic.twitter.com/uSX7JHHktc
— #ZimWineTour (@ZimWineTour) October 6, 2021
The main objective of the Zimbabwe Wine Tour is to create interactive relationships between brands and end consumers in Zimbabwe.
The tour seeks to facilitate exposure to the diverse African stories and authentic legacies that the stable winery, JK Investment Group holds.
Zimbabwe is the country of choice in the SADC region to jump-start the vision, not because of any sentimental reasons- but owing to the observation that the country has an interesting consumer landscape that resonates with the promotes’ overarching strategies and aims.
The brands on offer incorporate a range of products, from proudly local to award-winning. The organizers seek to ensure consumers are part of and identify with the authentic legacies and rich cultures these brands are borne out of.
Some of the brands are intentionally acclaimed but are still to gain a foothold and accessibility in the African market.
Organizers further seek to do away with existing narrative and discourses by enabling access of Black-owned brands celebrating authentic legacies to be a part of the wide Pan African wine and beer landscape.
One of the representatives said that “Through our tour, in a nutshell, we are embodying experiential marketing and facilitating the market.”
This event is one for all and for one.
It will be an event interested in all things wine, Gins and beer.
It will be an opportunity for consumers to listen and engage winemakers and beer brewers as they share their brand journey and stories.
We have quite an extensive range of wines, beer, and gin in the stable winery.
All brands are by black winemakers, black brewers, or black brand owners, some of which are Zimbabwean-born.
These brands range from the exquisite lines of red wine, white wine, honey gin, and craft beer.
The event promises to be a great experience to many as they get to encounter a whole en-suite experience intimately with the owners of the respective brands on offer at the wine picnic day.
JK INVESTMENT GROUP seeks to offer a range of options and access to brands that people can enjoy and interact with and get to understand their origins and how they came about.
This tour is essentially a way for end consumers, wholesalers, and retailers to get a feel and get acquainted with brands that they might want to be affiliated with at their establishments.
Also, their aim and envision are to create value and employment within the value chain established.
Tickets would be pegged at different prices offering different packages.
#wcw nothing beats a live performance and an MC who can rock the party. Every event needs someone who can boldly stand on stage & perform a record, and one who's able to stand on stage & captivate the audience. Meet our special guests @qeqeshiwe1 @miss_tee09 #ZimWineTour21 pic.twitter.com/XwsxY2e1Qy
— #ZimWineTour (@ZimWineTour) October 20, 2021
The event will be graced by local creatives such as Miss Tee (Khulumani FM radio presenter), Qeqeshiwe (Multi-Awards winning act and nominee), and Fudu Motion.
You have an epic day planned. Enjoy sampling, a picnic lunch, & take tons of pics. You & your crew will be sip-sip-hooray-ing, racking up plenty of wine Instagram captions to remember this day for a lifetime. Regardless of who you're with, you're bound to have an incredible time. pic.twitter.com/ndGHbYdjQ0
— #ZimWineTour (@ZimWineTour) October 21, 2021