Ali Phiri is an EDM producer who goes by the name Dj Quest. He is one of the most intriguing artist from the African continent, one of a few if not the only artist who has mastered the EDM(Electronic Dance Music) genre which is dominantly European.
He has dared to go where no African artist has dared to set foot. The Bulawayo born Dj/Producer has been a late bloomer if I may say. He started experimenting with production on his friends computer just after high school in the 2 000s and it has been an obsession since then.
Coming from a poor background didn’t stop the future EDM artist from reaching for the stars.
Many people have criticized his music as to why the EDM genre, as assumed the genre has no real market in Africa, however, the dj has been still stuck to his guns. The artist confessed that he has streams and purchases from all over the world, countries namely, UK, Spain, Australia, Russia, USA etc. Hence, proving he might be from Africa but his creativity reaches far above those limitations.
‘ I currently have streams and purchases to my hit single Take Control from all over the world namely the UK, Spain, Australia, Russia, USA just to mention a few’, he said.
The visuals for the track Take Control features some highly profiled SA DJs and radio personalities including Dj Fresh, Dj Shimza, Mo Flava, TolAssMo, to mention but a few.
He added, ” I chose EDM because its universal and dance music is eternal. I have managed to stay consistent because I don’t follow trends but only my heart. Trends come and go.”
Dj Quest is also planning to revive his clothing line, which in the past years has been hindered due to some financial constrains. ” I’m planning to roll out as few items including hoodies, caps, track-suits and T-shirts “, he said.
The Covid-19 pandemic has seen the artist pushing his expected debut album to some time next year, of which, this year he will be dropping his second single on a date to be announced soon. Project will be featuring the king of graphics King Goodies.
Sharing his motivational speech, he encouraged up and coming artists to believe in themselves and work harder than the most.