Imbokodo (meaning a rock), by Novuyo Seagirl featuring La Dee, comes as an expression of modern day struggles and a celebration of women’s victories.
The visuals comes as the newest collaborative project between multi-awards winning acts Novuyo Seagirl and La Dee. The video which features Mzoe7 shows the struggles faced by women from their close or loved ones.
Video shot by Keaitse Films.
” Imbokodo is a Zulu word meaning “a rock”, often used in the saying “Wathint’ abafazi, wathint’ imbokodo” meaning you strike a woman, you strike a rock”, In the same way, while the saying is common, black women in these marginalised societies never quite experience the respect with which the saying is meant…”
Novuyo Seagirl, ” Why? As much as a lot is being done around women’s empowerment I believe that artists also need to play their part in providing socially conscious music…”
“…Mbokodo being dropped on women’s month March has its own significance on how we as artists are joining the world to make meaningful change in society…”
“…In line with this year’s theme of the International Women’s month, we as artists are also choosing to challenge stereotypes and usher in a culture of celebrating women’s successes…”
“…The song features La Dee a South African based female artiste and was produced by Lance Hebron…”, she said.
La Dee, “La Dee is seen as the abused wife in the video and my lyrics tells the story of a lady who has had enough of abuse, therefore, engaging and asking why she has to suffer under the person she trusts…”, she said.
Mzoe7, ” It was a great honor working with the team on the video, Seagirl and La Dee are very talented. Rasquesity (Keaitse Films) and crew did a sterling job, I hope the video uplifts the spirits of all ladies…”, he said.
“I tried getting in contact with Rasquesity Keaitse but he was unavailable to share his experience…”
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